Expired Listings – 7 Steps to Sell Fast and Get Top Dollar

June 6, 2020

Over 50% of homes listed for sale do not sell during their listing period, in some markets its’ as high as 65%. The dirty secret in the real estate business is that most homes don’t sell on the first go around. Blame the agent blame the home owner both are at fault. 7 steps below will give you the best chance of your home selling first time out.

#1 Price it Right – Far and away above any other consideration is the price. The worst home in the worst area at the right price will sell. Discuss the current market conditions for your area. Get your head out of the clouds, as a seller it’s just another house.

#2 Hire the Right Agent – Interview 2 to 3 agents, hire the one who uses the most tools to market your home. The ‘I’m No 1 and pat their self on the back real estate designations’ are not going to get your home sold. Do they work with investors that will get you a quick offer? Do they have a marketing strategy to get you the most amount of money quickly? Do they understand today’s real estate market? How are their negotiation skills?

#3 Communication – In what manner and how often will you hear from your real estate professional once the house is list?

#4 Advertising Systems – Where, when and how often will your home be advertised in internet and various social media channels. We know that about 90 to 95% of calls on ads reject the house after receiving all the information. But it is a fact that advertising especially using a 800# call capture systems with a compelling ad will draw potential buyers for your real estate professional to work with.

#5 Signs and Sign Riders – signs with 800# call capture number. Show your agents web page address. Web page must have free reports and other areas for buyers to register. Sign riders offer compelling reasons for buyers to call the 800#, zero down, special financing, low down payment, Buy this house and I’ll buy yours for cash are some that work well.

#6 Open Houses & Tours – One of the least effective ways to market a home. Saturday or Sunday afternoon for 3-4 hours you go to the mall and your agent hangs out watching TV. How about an open house tour 5 to 6 homes open the same day for 15 to 20 minutes each, the group goes from house to house creating an auction like affect and get to you stay home and see the show.

#7 Virtual Tours & Professional Photos By using virtual tours and multiple photos your agent will get your home placed higher on websites like Realtor.com and Zillow. Over 80% of home buyers start their search on the internet it is best for you to be at the top of the list. You can also email your home to friends, neighbors, co-workers. Your agent will also send these out to the top agents in your area.

Agents with multiple approaches to the marketing of your home will work best for you. They are internet savvy have a team and support staff that can handle the various tasks involved with finding the right buyer for your home.


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